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Lilypad Books
This is Sylvia
Sylvia is a college student who loves reading, she enjoys buying books but finds the online experience lacking to that of a physical bookstore and wants a more personalized experience
To solve Sylvia’s problem I believed that the best solution would be to create a bookstore site that looks and feels like a bookstore
Instead of having the books being front facing and sold like Amazon products I decided to keep the user experience to feel like going to an actual bookstore while getting personalized recommendations
To solve the problems facing the potential users I began wireframing
These wireframes were then tested through a moderated usability study with 5 participants of a wide range of social demographics who felt that the online shopping experience was too impersonal
The following themes were present in the research study
Visual effects needed to understand homepage
Visual cue for add to cart button needed
There was too much clutter and repetition of the order summary
Taking these themes into account, mockups were created to deal with the presented issues
Visual effects added to homepage
Overlay ‘Add to Cart’ tab added
Payment page cleaned up
The Lilypad Book Project was a rewarding experience. Bringing my idea of bookshelfs with selectable books to life was both difficult and very educational.
Furthermore, this project was done on Adobe XD. Allowing me to learn a new software to expand my design knowledge and skills.
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